SEAN DOWNEY

Planned, developed and directed marketing efforts. Managed external marketing partners such as advertising agencies, digital marketing firms, and production companies. Develop brand standards and usage, supervise brand content. Tracked consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research. Worked closely with brewery operations to consult on package and product as it relates to branding. Wrote reports, specifications and creative briefs. Developed and Maintained company website and social media accounts.

Experience in fast-paced, high volume production environment with multiple internal customers. Graphic Designer assigned to largest customer based on experience and proven quality work produced. Point of contact for internal management of Ad Tracking system (DPS Ad Tracker). Member of the Marketing Strategy team.

Experienced in fast-paced, high-volume production environment with multiple internal customers. Lead Graphic Designer and sole stakeholder for production standards and deliverables. Responsible for page layout of all newspapers and special sections. Developed style sheets and ad dimensions to ensure proper fit and aesthetics of end product. Extensive experience with print/online graphics with attention to proper color space requirements. Website developer and manager of three websites: ptrgv.com, wttrgv.com, strgv.com. Collaborated with sales to develop internal brand strategies for programs and promotions.

Responsible for all Marketing operations. Redeveloped/Designed search engine optimized, database-driven web site within 4 months increasing reach exponentially and resulting in the average sale increasing by 150%. Developed a new corporate branding strategy and designed new logo. Developed new product brands including trademark initialization. Managed corporate press relations: press release writing, trade publication communications. Developed printed advertising plan, designed ads and coordinated with industry trade publications. Assisted Engineering with new product development to ensure optimal brand positioning and quality guidelines. Responsible for product photography and post-processing.

Assisted with developing one of the first Category Management departments in the Office Supply Industry. Consulted with a Top-3 customer and affected change to the way stores catered to the consumer. Responsible for all retail customers (Office Superstores and mass merchandisers). Developed automated reports which effectively reduced preparation, and produced meaningful insights. Responsible for maintaining a relationship with syndicated data sources including AC Nielsen and NPD Group. Internal resource for training other users for both systems. Responsible for designing shelf layouts with effective trade-up strategies. Power-user of Space Planning software and internal resource for training other users.

Assisted with developing one of the first Category Management departments in the Office Supply Industry. Consulted with a Top-3 customer and affected change to the way stores catered to the consumer. Responsible for all retail customers (Office Superstores and mass merchandisers). Developed automated reports which effectively reduced preparation, and produced meaningful insights. Responsible for maintaining a relationship with syndicated data sources including AC Nielsen and NPD Group. Internal resource for training other users for both systems. Responsible for designing shelf layouts with effective trade-up strategies. Power-user of Space Planning software and internal resource for training other users.

Drove process of inventory allocation for new retractable products. Core Team member for Business Process Improvement of Data Integrity across Office Products North America utilizing Six Sigma. Analyzed sales data to identify trends, and opportunities.

Created all procurement procedures. Improved order fulfillment and production times by 50%. Increased profits and production efficiency and cut operating costs by 50%.

Logistical specialty responsible for ensuring proper equipment readiness through efficient repair procedures and parts procurement. As a Non-Commissioned Officer (Cpl), consistently responsible for supervising groups of 2-30 lower ranked individuals.